I handled the physical branding for this project with two main, brand-centric focuses: luxury and eco-consciousness. I designed the reimagined hangtag, waist tag, and joker, each crafted from premium soft-touch paper and waxed twine with a recycled-plastic clasp. The hangtag, an original structure, includes vital information while maintaining its elegant simplicity—reflective of the brand.
The e-commerce experience uses recycled cardboard and craft paper, while the paper insert is soft-touch for a bit of luxury. The design is versatile for multiple shipment sizes, including ready-to-wear garments that come on hangers.