Business of Home Media Site

Business of Home's In Print vertical on the website, plus a tablet screen of a collections page
Business of Home's redesigned homepage and mobile job board
Business of Home's order back pages page, plus a mobile view of the membership portal
Business of Home website showing a feature story about Restoration Hardware, plus a mobile screen of the events board
Business of Home article page design with sidebar, mobile print module of covers
Business of Home's About Us page that shows some of the new branding, plus the Launch mobile page

Business of Home (formerly Editor at Large) is the home industry’s leading business media brand. In 2018, nearly 10 years post conception, the company was ready to do a brand and site refresh. As most growing businesses, the site was modified by piecemeal previously, and needed a new strategy that would allow for seamless content management across the site. I created a modular system with extensive guidelines to overhaul the existing site, reimagined the brand identity, expanded business services for increased revenue, and redefined the user portal. Comparing  2018 to 2021, users increased 260.65%,  sessions increased 189.51%, page load time decreased 24.5%, and exit percentage dropped 17.41%.

Experts user flows with primary goals
Prototype connections in figma
Experts landing page and form on mobile
Experts after redesign, interior design profile page and business services landing page with filter
Profile form sign up and a business services profile on tablet
website breakpoints diagram for various layouts

Experts Results

In the first twelve months post redesign...

The "Experts" vertical is seeing 702% average growth in monthly traffic

Bounce rate decreased 11.5%

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