primary goals
• Maintain user engagement
• Provide the same level of networking as an in-person event, encourage attendee interaction
• Seamlessly execute the two day event and present a schedule that has the same urgency as in-person
I handled all branding, art direction, and product design for the second annual Future of Home conference in September 2020. We achieved our goal of strong attendee turnout and engagement by creating the feeling of a live event, digitally, with a pre-recorded program, breakout Q&A sessions after each speaker, and a thoughtful interface to make navigating the conference easy and enjoyable.
• Maintain user engagement
• Provide the same level of networking as an in-person event, encourage attendee interaction
• Seamlessly execute the two day event and present a schedule that has the same urgency as in-person
Of course we were in new territory here, so research ability was limited. What we did have was the previous years' conference survey, so we knew that networking was one of the primary selling points for attendees (in addition to stellar programming). As consumers in the interior design industry, the attendees are more sensitive to aesthetics, and the visuals needed to be spotless.
Beyond the microsite required by previous Future of Home events, the 2020 edition required both sales and events pages to be integrated into the primary site. I strategized the implementation of a paywall before the event page with multiple entry points and information about the event, and mapped all possible user flows and friction points.
To create the same excitement as an in-person event—our main goal—we integrated “live” elements right into the design. The pre-recorded video was scheduled to-the-minute, and we used the same time stamps to trigger other elements on the page to change as the events did. When a speaker finished, their Q&A room opened for attendees to join, and all sessions were automatically added to the recap page so attendees wouldn't miss a thing, and could revisit.
I was inspired by graphic striped patterns from the ‘70s and classic Bauhaus posters.
I served as art director for the final video output, dictating the intro theme, logo, and graphics throughout. While shooting, I was responsible for each frame's art direction and styling to maintain a polished visual consistency.
"This was a most stimulating, smart, often surprising, superb conference. The execution was flawless and the participants wide ranging in their disciplines and thoughts."
"We were glued to our monitors all day! I’ve personally been waiting for this conference since the end of last year’s closing remarks. We are thrilled with how it turned out and really appreciate how special the entire BOH team made us feel as sponsors."
"The format was perfect, the speakers and topics were inspiring and I also loved the conversations going on in the chat box. Even though we were all apart it still felt like a community coming together and had such a wonderful and personal vibe."
"The FOH conference this week was exceptional; I really enjoyed the thoughtful programming, chatting with the speakers in the green room, and staying connected to the top thought leaders in our industry (when everything and everyone feels so disconnected)."
"I thought it was brilliantly done. Challenging circumstances, to be sure, but the production values and quality of content were fantastic. It was such a breath of fresh air to consume vs. the constant barrage of warbling audio and slightly fuzzy video on Zoom after Zoom of late."
"It was OUTSTANDING. So entertaining, very captivating, professional and it really showed the personality of the brand."
